Underdog Takes the Lead in Responsible Gaming with Bettor Sense
Introduction to Underdog and its Ambitions
Underdog, the fastest-growing sports gaming company in the U.S., has positioned itself as a trailblazer in responsible gaming. Founded in 2020, the company aims to innovate how sports fans engage with games, providing not only excitement and fun but also ensuring player safety through advanced technology. On September 24, 2025, they made an impactful announcement regarding their commitment to responsible gaming by partnering with Sportradar.
Introducing Bettor Sense
At the heart of this partnership is Bettor Sense, an AI-powered solution developed by Sportradar to foster a responsible gaming environment. This cutting-edge tool is designed to help operators like Underdog identify players who may be exhibiting problem gambling behaviors. With increased awareness of the challenges associated with gambling, the implementation of such technologies is crucial for maintaining a healthy gaming experience.
How Bettor Sense Works
Bettor Sense employs sophisticated artificial intelligence techniques grounded in behavioral research. This enables it to effectively monitor player activity, conducting real-time risk assessments and providing insights into player profiles. By analyzing patterns and behaviors, Bettor Sense not only identifies risky gambling traits but also facilitates personalized interventions aimed at protecting users, aligning with regulatory standards.
A Comprehensive Care Approach
What sets Bettor Sense apart is not just its identification capabilities but also the support services that come alongside it. Collaborating with Birches Health, a national leader in evidence-based treatment for gambling disorders, Underdog ensures that players at risk have access to essential care services. This holistic approach transcends mere detection; it provides pathways for recovery, demonstrating Underdog’s commitment to player welfare.
Statements from Leadership
According to Adam Warrington, VP of Responsible Gaming at Underdog, this collaboration is a vital step in prioritizing player protection across various gaming formats. “The integration of this leading player protection technology… is a critical step forward for our players,” Warrington emphasized. This statement not only reflects Underdog’s dedication to responsible gaming but also signals to players that their well-being is a top priority.
Sportradar’s Commitment to Integrity
Echoing this sentiment, Jim Brown, Head of Integrity Services & Athlete Wellbeing at Sportradar, praised Underdog for its proactive measures. By embracing innovations like Bettor Sense, the company is ensuring that not only are their practices secure, but they’re also promoting an environment that values responsible gaming. It highlights Sportradar’s commitment to maintaining industry integrity while addressing the evolving needs of both operators and players.
About Underdog
Underdog revolutionizes the sports fan experience by creating engaging products tailored to American consumers. Whether through fantasy sports games or licensed sports betting, Underdog stands out as the only top-tier operator built on its proprietary technology. It strives to make sports more enjoyable, cementing itself as a leader in the evolving landscape of sports gaming.
About Sportradar
Founded in 2001, Sportradar is a key player in global sports technology, serving organizations from various sports federations to media platforms. By providing a blend of solutions that cater to all stakeholders—fans, bettors, and operators—Sportradar bridges the gap between traditional sports and the burgeoning fields of media and betting.
About Birches Health
Birches Health specializes in treating gambling addiction and is dedicated to making its services accessible through insurance and state funding. With a focus on comprehensive care, it plays a crucial role in the coordinated efforts to support individuals facing gambling-related challenges.
Next Steps for Player Safety
The collaboration between Underdog and Sportradar represents a meaningful stride in the ongoing effort to create a safer and more responsible gaming environment. By utilizing advanced technology and a supportive care network, both companies are paving the way for a future where player protection and enjoyment are harmonized.
For sports fans, this partnership signifies an important commitment to ensuring that gaming remains a source of fun and excitement, without compromising player well-being. As the industry continues to evolve, initiatives like Bettor Sense will be essential in shaping a positive and sustainable gaming landscape.