Dylan Morris: From Classroom Idea to MountForce Success
Dylan Morris, a name that is quickly becoming synonymous with innovation in the activewear market, has taken a classroom concept and transformed it into MountForce—a dynamic and fast-growing lifestyle brand. Originally hailing from Wrexham, Dylan is currently pursuing Level 2 Business studies, but his entrepreneurial journey took a significant leap earlier this year.
The Spark of Inspiration
While attending Coleg Cambria, Dylan participated in a Young Enterprise competition, where he was part of a team that not only clinched the Judges Award but also the Company Programme Award at the North Wales finals. Their success carried them to Cardiff for the Welsh finals, where they executed a compelling presentation and secured the Best Presentation Award. This exposure opened doors, drawing attention from industry mentors eager to support Dylan and his team in their entrepreneurial pursuits.
More Than Just Clothing
For Dylan, the creation of MountForce was not simply a product of competition; it became a movement with a purpose. “MountForce came as a result of the competition, but I soon came to realise that it’s much more than that,” he reflected. The brand aims to empower individuals to pursue their goals with determination and discipline, whether in fitness or everyday life. This mission is woven into the fabric of MountForce, establishing it as a lifestyle choice rather than just another activewear label.
Rapid Growth and Community Building
Since its inception, MountForce has seen impressive growth, expanding its reach to customers and building an online community that stretches as far as Germany. The brand has garnered the support of professional athletes, including pro boxer Sion Yaxley and rising star Cory Jones, who is transitioning from amateur to professional boxing. Their endorsement not only validates the quality of the clothing but also serves as an inspirational factor for others in the community.
“When they tell me how great the clothing has been in their workouts, it’s truly great to hear,” Dylan expressed, demonstrating his commitment to product excellence and user satisfaction. The athletes embody the brand’s ethos, illustrating what can be achieved through hard work and dedication.
The Vision Behind MountForce
MountForce represents more than just apparel. Its mission is to foster a positive and health-oriented community, both online and offline. The brand is preparing to launch an exciting range of products this winter, including best-selling T-shirts, hoodies, and compression tops. Beyond apparel, Dylan envisions a ‘MountForce Space’—a platform for live streams, training forums, nutrition tips, and peer-to-peer advice aimed at enriching the lives of its members.
“I don’t want to just sell clothing with a logo on it; the range is designed to maximise performance,” Dylan emphasized. “It stands for something much bigger.” This focus on holistic health and community underscores the brand’s commitment to making a lasting impact.
Gratitude and Grounded Ambition
Despite the rapid success of MountForce, Dylan remains grounded, crediting much of his entrepreneurial outlook to the supportive environment at Coleg Cambria. “I thank them for believing in me; that encouragement has spurred me on to make this a success,” he noted, acknowledging the vital role of his lecturers, particularly Viktoriya Hughes.
Dylan’s personal journey is equally inspiring. He recalls a time spent indoors, engrossed in video games, unaware of the direction his life would take. It was through boxing and fitness that he discovered his true potential. “That completely changed my mindset,” he explained, highlighting the transformative power of physical activity.
A Mission to Inspire
At the heart of MountForce lies a clear mission: to motivate individuals to become the best versions of themselves through dedication and hard work. With its rapid expansion, supportive community, and commitment to excellence, MountForce is not just an activewear brand; it’s a catalyst for change—empowering people to strive for their personal best in all aspects of life.