### Sport 24 Renews Premier League Broadcast Partnership
Sport 24, the dynamic in-flight and on-ship entertainment service operated by the international sports agency IMG, has successfully renewed its broadcast partnership with English soccer’s Premier League. This exciting renewal guarantees that Sport 24 will continue airing more than 270 live Premier League matches each season, extending until the conclusion of the 2027-28 campaign.
#### Background of the Partnership
The renewal builds on IMG’s prior three-year agreement with the Premier League established ahead of the 2022-23 season, which is set to carry through until the end of the 2024-25 season. This initial deal provided a wealth of soccer content, featuring five live matches each week along with weekly previews, reviews, and exclusive features. Additionally, fans could enjoy extra coverage through Sport 24 Extra, which aired additional matchups.
#### Insights from Industry Leaders
Richard Wise, IMG’s senior vice president of content and channels, expressed the significance of this partnership for travelers. He stated,
> “Our research shows that 74% of passengers would prefer to watch live sport over other in-flight entertainment, and the Premier League remains one of the most popular sports leagues in the world. We’re delighted to extend our live coverage of the league, and passengers now have more ways to enjoy live sport onboard with Sport 24 than ever before, so they never have to miss a moment of the action.”
This insight highlights the commitment to understanding customer preferences and enhancing their travel experience.
#### Expanding Sports Portfolio
The renewed contract with the Premier League adds to Sport 24’s expanding collection of live soccer broadcasting rights. Beyond the domestic league, Sport 24 has secured rights for prestigious global tournaments, including the FIFA World Cup set for 2026 and UEFA’s Champions League, as well as the Europa League. Adding to the excitement, upcoming features include the UEFA Nations League and the AFC Asian Cup, along with notable events like the UEFA Women’s Euro tournament in 2025 and FIFA Club World Cup.
This extensive portfolio underscores Sport 24’s dedication to delivering top-tier soccer content, providing fans with numerous opportunities to enjoy the beautiful game, even while traveling.
#### Diverse Sports Offerings
Since its inception in 2012, Sport 24 has significantly diversified its sporting content. While soccer remains a cornerstone, it has expanded its coverage to include a range of sports that piques the interest of global passengers. Live broadcasts of the prestigious Formula One series cater to motor racing enthusiasts, and basketball fans can catch live games from the NBA. American football followers have access to exclusive NFL content, while golf lovers can keep up with major tournaments. Tennis fans, too, are treated to live coverage of all four Grand Slam events, alongside various international cricket tournaments.
#### Enhanced Accessibility for Travelers
In a bid to improve accessibility for travelers who wish to stay connected to their favorite sports, IMG recently unveiled a web player for Sport 24. This innovative feature allows passengers to access the service’s content directly on their personal devices, enhancing their ability to engage with live sporting events while in transit.
#### Broad Reach Across Airlines and Cruise Lines
The availability of Sport 24 is impressive, as it can be accessed on a wide range of airlines and cruise ships. The service is currently available on 610 aircraft, including major international carriers like Etihad Airways, Emirates, Turkish Airlines, Singapore Airlines, and Cathay Pacific. Additionally, it is featured on 119 cruise ships, including those from the Carnival Group, Royal Caribbean, Celebrity Cruises, Norwegian Cruise Line, and Fred Olsen.
#### Quality Broadcasts from Production HQ
All content for Sport 24 and Sport 24 Extra is produced from IMG’s production headquarters at Stockley Park. This ensures that viewers, no matter their location—whether in the air or at sea—enjoy high-quality broadcasts.
The extended partnership between Sport 24 and the Premier League, running until 2028, heralds a thrilling era for sports fans worldwide, offering an array of live matches and sporting events during their travels.