DICK’S Sporting Goods Launches Cookie Jar & A Dream Studios
In a move that amplifies its commitments to storytelling in sports, DICK’S Sporting Goods (NYSE: DKS) has officially launched Cookie Jar & A Dream Studios. This new in-house content and production facility is dedicated to weaving human-centered narratives through the lens of sporting experiences, establishing DICK’S as a pioneer in emotional and impactful sports storytelling.
A Vision Rooted in Transformation
At the core of Cookie Jar & A Dream Studios lies the belief that sports possess transformative powers—they can change lives and foster community connections. The studio’s mission is to create content that evokes strong emotions and highlights the human experiences behind every athlete’s journey. Through gripping storytelling, Cookie Jar & A Dream Studios aspires to portray sports as universal narratives filled with resilience, hope, and camaraderie.
Legacy of Storytelling
Although Cookie Jar & A Dream Studios is a fresh chapter for DICK’S, the company has a decade-long history of engaging with sports narratives. Their foray into documentary filmmaking began in 2014 with the critically acclaimed film We Could Be King, which was honored with an Emmy Award for Outstanding Sports Documentary. This marked a significant achievement for DICK’S, emphasizing its growing stature in the realm of sports documentaries.
In a display of enduring quality, DICK’S recently added a second Sports Emmy to its accolades with The Turnaround, spotlighting the inspiring story of Philadelphia Phillies’ superfan Jon McCann. His contributions led to a pivotal moment that reignited the team’s season. These two accolades, alongside a remarkable catalog of five feature-length films and ten short-form documentaries, underscore DICK’S commitment to high-caliber sports storytelling.
The Power of Sports
“DICK’S believes that sports have the power to change lives,” said Mark Rooks, VP of Creative, Entertainment & Sponsorships. His statement reflects not only the company’s ethos but also its dedication to showcasing inspiring stories. The belief that sports can unite individuals and nurture communities forms the backbone of Cookie Jar & A Dream Studios’ objectives.
The studio is on a quest to present untold stories of triumph, struggle, and community impact, reaffirming how involvement in sports can create ripples of change in lives and neighborhoods alike.
Upcoming Premieres and Projects
The announcement of Cookie Jar & A Dream Studios aligns perfectly with the upcoming premiere of Big Dreams: The Little League World Series 2024, a documentary focusing on one of America’s treasured youth sporting events. Set to air on August 12 at 9:30 p.m. ET on ESPN, this documentary will delve deep into the heart of Little League competitions in Williamsport, Pennsylvania—showcasing the wins, losses, and valuable life lessons learned.
As Rebecca Covington, Sr. Director of Creative Production, expressed, “Big Dreams is a great example of the kind of projects Cookie Jar & A Dream Studios aims to produce.” This sentiment echoes the studio’s commitment to telling stories that resonate deeply with fans and showcase the universal joys and struggles inherent in sports.
Honoring the Brand’s Heritage
The unique name, Cookie Jar & A Dream, pays homage to the beginnings of DICK’S Sporting Goods. The story dates back to 1948, when an 18-year-old Dick Stack borrowed $300 from his grandmother’s cookie jar to start a small bait-and-tackle shop. This humble origin is more than a historical anecdote; it symbolizes the entrepreneurial spirit and community focus that continues to drive the brand today.
Commitment to Community and Youth Sports
DICK’S Sporting Goods’ outreach extends far beyond storytelling; it has made a significant impact through its philanthropic initiatives. The company has committed millions to support under-resourced youth sports through programs like Sports Matter. Their foundational belief that sports have the power to transform lives guides all community-based efforts.
Expanding Reach Beyond Retail
Aside from its core retail operations, which span over 850 locations under various brands, DICK’S continues to innovate in the realm of digital engagement and youth sports. The introduction of initiatives like GameChanger, a youth sports mobile platform, solidifies the brand’s active role in fostering athletic communities and enhancing sports experiences.
With the launch of Cookie Jar & A Dream Studios, DICK’S Sporting Goods is not just a retailer—it is an advocate for sports as a transformative force, dedicated to revealing stories that unite and inspire. Through this new studio, can expect a continued exploration of the profound impact of sports on individuals and communities alike.