CHiQ’s Commitment to ESG and Wheelchair Tennis at IFA 2025

Celebrating Partnership with Deutscher Tennis Bund

At the prestigious IFA 2025 held in Berlin, Germany, the Deutscher Tennis Bund (DTB) recognized CHiQ for its remarkable support in hosting the German Wheelchair Tennis Open 2025. The event was filled with powerful moments that emphasized resilience and determination in sports. As an official sponsor, CHiQ received the “Honorary Partner” certificate, highlighting their commitment to social responsibility and ethical governance in business. This accolade not only serves as a token of appreciation but also illustrates CHiQ’s strong dedication to Environmental, Social, and Governance (ESG) values.

Highlighting Accessible Sports

The German Wheelchair Tennis Open brought together top athletes from around the globe, showcasing incredible stories of perseverance. This year’s theme, “Every Serve Counts. Every Life Shines,” championed by CHiQ, underlined the spirit of inclusive and accessible sports. By supporting the tournament, CHiQ not only amplified its presence but also helped promote awareness of wheelchair tennis on a global scale.

Emphasis on Social Responsibility

Mr. Feng Zheng, CHiQ’s Europe General Manager, expressed the brand’s vision through his acceptance speech for the honorary certificate. He stated, “Supporting wheelchair tennis is not only a social commitment but also reflects CHiQ’s respect for underrepresented communities.” This statement encapsulates the brand’s ethos: using corporate influence to foster change and encourage understanding of accessible sports. CHiQ aims to make a difference, aiming to redefine not just their market, but the conversation around corporate responsibility as a whole.

Showcasing ESG Excellence

At IFA 2025, CHiQ unveiled an ESG-themed exhibition zone, showcasing its dedication to public welfare, environmental innovation, and sustainable development. The display revisited CHiQ’s journey with the Wheelchair Tennis Open, while also delineating its advancements in green manufacturing and energy-saving technologies. The initiative is backed by the Changhong Group’s robust ESG framework, which has equipped CHiQ with sustainable practices, facilitating annual ESG reports and achieving an “AA” rating from Wind. This commitment ensures that social responsibility sits at the core of their business model.

Pushing Boundaries in Sustainable Products

In its pursuit of sustainable innovation, CHiQ continues to lead in the realm of high-efficiency appliances. The brand’s latest washing machine exceeds the EU A-class energy efficiency standards by 10%. Meanwhile, advanced inverter technology in their air conditioners allows for significant energy reduction without sacrificing comfort. CHiQ’s refrigerators have also been recognized with 6-star energy ratings, ensuring they meet the modern household’s needs for sustainability without compromise.

Recognizing Innovation with Awards

Thanks to its unwavering commitment to innovative smart home appliances, CHiQ was awarded the Global Product Innovation Technology Award as the Leading AI Home Appliance Brand at IFA 2025. This accolade not only highlights technological excellence but also underscores the brand’s growing influence in the international market. Such recognition validates CHiQ’s strategic focus on marrying technology with social responsibility.

A Meaningful Commitment to Responsibility

CHiQ’s philosophy emphasizes that “Responsibility goes beyond promises; warmth stems from every choice”. This reflects a new paradigm where ESG is not merely a framework but a vital aspect of the brand’s relationship with its consumers. By engaging in continuous dialogue around these themes, CHiQ effectively demonstrates how a responsible brand can foster a better society while delivering innovative, energy-efficient solutions for everyday life.

By supporting inclusive sports, pushing boundaries in energy-efficient products, and solidifying its ESG framework, CHiQ is paving the way for a responsible corporate future that resonates with consumers across the globe.