In the competitive landscape of sports management, the name Yetunde Olopade shines brightly, particularly following her recent nomination for the prestigious Newstap/SWAN 5-Star Awards. As the Managing Director and Chief Executive Officer of Nilayo Sports Management Limited, Olopade is no stranger to accolades, but this nomination carries a special significance for her.
Describing the recognition as a “rare privilege,” Olopade acknowledges the hard work and dedication that her team has poured into the world of sports. The accolades are not just a celebration of individual achievement but reflect the collective effort of her entire organization. Observers of the industry have noted Olopade’s exceptional managerial skills, particularly in organizing high-profile sporting events that have seen marked improvements in both quality and execution.
One of the highlights of her leadership at Nilayo Sports is the renowned Access Bank Lagos City Marathon. Under her stewardship, this marathon has adapted and evolved, gaining international acclaim. The event has become a hallmark of excellence, attracting competitors and spectators from across the globe. This growth is a testament to Olopade’s ability to blend her event management expertise with the nuances of road racing, ensuring that participants and fans alike enjoy a top-notch experience.
“It’s a rare privilege to be nominated for the Newstap/SWAN 5-Star Award. It’s amazing because of what we are doing in sports,” she shared during the nomination ceremony. Her gratitude is palpable, as she expresses her intention to not only continue this trajectory but to take it even further. “I want to thank NEWSTAP and SWAN for the recognition. We will be doing more and more amazing things in sports.”
Olapade’s nomination is particularly noteworthy as she is the first woman to be recognized in this capacity. The award, now in its second edition, seeks to honor individuals and organizations making notable contributions to the sports industry. Her nomination serves as an inspiration, highlighting the increasing visibility and recognition of women in leadership roles across traditionally male-dominated sectors.
During the presentation of her nomination letter, local media magnate George Aluo, who leads the Local Organizing Committee, highlighted the essence of these awards. “We at Newstap Communications, in collaboration with the National Sports Writers Association of Nigeria (SWAN), want to celebrate those who have created value in the sports realm for the benefit of stakeholders, especially the youth,” Aluo remarked. This mission reinforces the importance of recognizing impactful contributors in the sports community.
Olapade’s achievements have not gone unnoticed. Aluo underscored that since taking the helm of Nilayo Sports Management Limited, succeeding her husband—who now serves as the Director-General of the National Sports Commission—Olapade has implemented substantial improvements in event management. Her adept leadership has not only elevated the company’s profile but has also set a new standard in the industry.
In addition to Olopade, the award will celebrate a diverse group of influential figures, including the Governor of Bayelsa State, Duoye Diri; Comrade Phillip Shaibu, Director-General of the National Institute for Sports; and notable promoters in boxing and football. These nominees embody the spirit of change and innovation that the Newstap/SWAN 5-Star Awards stands for.
Scheduled for March 6th at the Eko Club in Lagos, this year’s ceremony promises to be a compelling showcase of the individuals who are tirelessly working to enhance Nigeria’s sports landscape. The event serves as an opportunity not just to honor excellence but to inspire future contributions that will continue to elevate the industry.