Providing Protein and Excitement to Canadians Heading into the 2026 Winter Olympic Games

As Canada gears up for one of the most prestigious sporting events—the Milano Cortina 2026 Winter Olympics—there’s an undeniable excitement resonating throughout the nation. As the Official Protein Sponsor of Team Canada, Maple Leaf Foods is honored to play a pivotal role in this journey, supporting our athletes who will compete on the world stage.

The Importance of Protein in Daily Life

Canadians of all ages have long trusted Maple Leaf Foods to provide high-quality, natural protein essential for their daily activities. Protein is not just crucial for athletes; it fuels the everyday lives of Canadians too! Whether it’s powering through road trips, crafting delicious family dinners, or energizing after-school sports, the benefits of protein are vast. Just as our Olympic athletes prepare for greatness, protein nurtures us in our day-to-day endeavors, ensuring we stay strong and focused.

Celebrating Athletes with the “Victory. But First, Protein.” Campaign

In this spirit of celebration and support, Maple Leaf has launched a dynamic campaign titled “Victory. But First, Protein.” This initiative is closely tied to the experiences of top Canadian athletes like Cassie Sharpe, Ivanie Blondin, and Laurent Dubriel, showcasing how essential protein is to their training and daily routines.

No matter where they find themselves—on the slopes, at the ice rink, or even at home preparing dinner—protein is their constant companion. The campaign illustrates this concept with relatable moments: early mornings at the rink, shoveling snow, studying during exam week, or handling a busy work week. Each scenario captures how protein empowers individuals to tackle challenges, achieve greatness, and connect with others throughout the day.

Engaging with Gold Medal-Worthy Savings

In addition to championing our athletes, Maple Leaf Foods is making the Olympic experience even more thrilling for all Canadians with some incredible savings. Throughout the duration of the Olympics, when you spend $20 on participating Maple Leaf® products in-store, you can receive a $10 pre-paid gift card (Visa) and enter for a chance to win exciting Team Canada prizes.

Imagine this: you’re shopping for the perfect ingredients to create a delightful protein-packed dinner, like a wholesome Thai chicken lettuce wrap, or grabbing on-the-go snacks with Mighty Protein® for your busy days. By simply uploading your receipt, you can turn your protein purchases into great rewards—making it both a delicious and rewarding experience for the family.

Join the Celebration on Social Media

To further engage with the spirit of the Olympics, the Maple Leaf team invites everyone to join in the fun on social media. Follow @MapleLeafFoods on Instagram for an inside look at unexpected moments and surprises throughout the Games. This interactive approach not only fosters community but also celebrates the athletes who inspire Canadians across the country to give their all.

Looking Ahead to the Winter Olympics

As we stand on the brink of the 2026 Winter Olympic Games, the sense of anticipation is palpable. Maple Leaf Foods takes immense pride in supporting Team Canada, providing the vital protein that empowers these remarkable athletes. With excitement brewing and memorable moments on the horizon, Canadians are encouraged to join in the celebration.

Stay tuned for more updates and initiatives from Maple Leaf and its family of brands as they continue to encourage Canadians to fuel their passions and support our athletes on their journey to glory in Milano Cortina!